You also get free returns on Zappos shoes, which is a big deal, and you can return shoes within a massive 365 days of buying them - one of the most generous returns policies of any online shoe store. Zappos also makes a feature of its user reviews, and underneath each product you get statistics from customers detailing information on the shoe, like 'True to fit' and 'True to width', so you get an idea of how your particular shoe compares to others of the same size and style. We love that the picture of the shoes has pride of place, and there are so many images for each pair, showing you almost all the angles you could possibly want to see. When you choose a pair of shoes to view you're given a range of sizes available, a drop-down menu with color variations, and other style options - all contained in the right-hand navigation of the page. The website itself is easy to navigate, has excellent product photography, and offers loads of useful information on each product page. is our top pick for online shoe stores because it provides an excellent all round service, while offering a good range of shoes at competitive prices.
(Image credit: Zappos) : Best online shoe store overall
You'll even find exclusive ranges on certain sites, and some will guarantee things like ethically created or US-made shoes, for the more conscientious shoppers. Many sites offer various shipping options and curbside pickup, and some even offer price guarantees, to help you claim back money if you see your shoes cheaper elsewhere. We also love the ability to see feedback from other users on how accurately the shoes fit feet of certain sizes, and how well they wear and last when used for real world situations. Sales are more frequent, and easier to browse, and you'll often benefit from earning reward points on your purchases, if you sign up for VIP programs. You should also take advantage of the benefits of shopping online. And if you don't like it, you need to be able to send it back easily, and (ideally) at no extra cost. Doesn't matter if it's a heel, a comfy sneaker, a running shoe, or a pair of amazing boots - the proof is in the wearing. Even with rich data on each shoe, and great product photography, you never really know how you'll feel about a shoe until it's on your foot. It's essential that a shoe store has a robust returns policy, and we've actually listed these below, with each entry. When you're shopping our top-rated online shoe retailers, we recommend looking for a few key things when you're buying. Shoe Carnival - Best for kids shoes and costume